‘iTunes in the iCloud’ feature automatically downloads all the purchases from the iTunes to all the iOS devices of the user. But the music which has not been purchased from iTunes Store does not directly appear on all these devices, it remains visible only on the device on which it is locally present. If a user wants this type of music to appear on all the devices, ‘iTunes match’ is the perfect solution. iTunes Match was released in November 2011.
iTunes Match is built into the iTunes on the Mac or PC and Music app on the iOS devices. With an annual fees of $24.99, iTunes Match lets the user to store his entire collection on iCloud, including the music imported from CDs or purchased from somewhere other than iTunes. As this collection is stored on iCloud it becomes available to all the devices.
To do this iTunes determines which of the songs in the user’s collection are present in the iTunes store as well. Any match found in the iTunes Store is added to the iCloud account of the user and thus the user can now listen to this song on all his devices anywhere through iCloud. The best part is that the songs iCloud plays back after matching with the user’s collection are at 256 Kbps AAC DRM-free quality even if the original song from the user’s collection is of lower quality.