In June 2013 Apple Inc. officially announced its internet radio service. The service will launch in late 2013 in line with the release of iOS 7. It will initially be available in the US only, before spreading to other countries later. iTunes radio will be a free ad-based service and will be available to all iTunes users however iTunes Match subscribers will get to enjoy the service without any ads. The iTunes Radio service will be available on the iPhone, iPad, iPod Touch and the Mac-Book, and also on the PC via iTunes desktop software.
iTunes radio will also be integrated with Siri on iOS. The service will also link up with the iTunes music store catalogue. Users will be able to purchase the station’s songs from the iTunes Store. Users will also be able to search from their song history i.e. the songs they have listened to in the past.
iTunes Radio focuses on making the internet radio experience as personalized as possible. Users will be able to skip tracks and also personalize stations as per their liking. The service will offer over 200 stations streaming. The service also has pre-loaded stations, including a playlist of trending songs on Twitter. iTunes radio will also generate radio stations based on inputs like a single artist, songs by that artist, similar songs by other artists etc. The idea is to understand what a particular user listens to, and personalize the radio stations based on that. This will be synced across all devices user may have signed in on.